BOW DOWN TO LUCY OF PORTLAND.
Campaign for Lucy.com
”This campaign came before the years of Stella McCartney designing for Adidas; when women were relegated to wearing their boyfriend’s Señor Frog’s t-shirt and baggy, butt-hating shorts. The time had come, and Lucy of Portland was a sweaty sister’s savior...Women loved it...” –Writer, Kristina Slade
Credit: Art Director
Agency: Ground Zero
Writer: Kristina Slade
CD/AD: Gavin Milner
