GETTING CANS IN HANDS.
Helped create an experience for Coca-Cola in which the Polar Bears take center stage in the brand’s first AR activation. By using the Coca-Cola mobile app (Apple / Google Play) to scan holiday cans and bottles, fans can explore the bears’ “arctic home” and share a little holiday magic.
Different packaging options unlock different Polar Bear AR experiences – from a sledding scene inspired by the 2013 Coca-Cola holiday ad, to snowball fights, to a holiday light show. When two cans are scanned together, the Polar Bear family will tap out “Jingle Bells” on glass Coke bottles,
Coca-Cola press release here.
Credit: Creative
Agency: Coca-Cola Direct