POSITIVITY FOR THE WIN.
My partner and I suggested the adaptation of the philosophy “Leave it better than you found it” for Apple at a time when the company was searching for a brand re-up. The idea was initially tabled but surfaced a year later for Apple’s environmental platform.
The effectivness of the idea can be measured by how many times Tim Cooke has used it to uphold company ideals: To defend Apple’s intentions to stockholders, to launch educational efforts, recently to announce it’s 100% powered by renewable energy, in a speech to the 2018 Duke graduates, and even to this day on their site. My creative partner on this, Andy, now makes some of LA’s finest bread.
Credit: Writer
Agency: Media Arts Lab
Fellow Writer: Andy Kadin