RINGS OVER THINGS.
Tasked with using four college football legends to promote AT&T’s strong signal efforts, we created a campaign that ran in heavy rotation during the 1st College Football Playoffs. The commercial generated 2+ millions of YouTube views in short order (AT&T only had it up for a few weeks). The spots were referenced, talked about and generated conversations, memes and lots of engagement. Mentions of it appeared on Fox Sports, NESN, Bleacher Report, USA Today, Sporting News and more.
Credit: Writer
Agency: BBDO NY
Fellow Writer: Donnell Johnson
CD/AD: Mark Voehringer
CD/CW: Rob Munk